The new standard in lab-grown diamond grading
WISE by Nivoda is the world’s first lab-grown diamond certification built for the modern jewelry industry.
The Problem
Traditional certifications are not built for today’s buyers
You have access to more lab-grown diamond styles than ever, giving your customers endless choices. At the same time, customers want more information than ever about their monumental purchase. Today’s certifications just don’t cut it.
01 .
Limited historical information
No view into sourcing, sustainability, or journey of the stone
02 .
Lackluster customer experience
Flimsy paper certifications don’t match your high end sales experience
03 .
Inconsistent grading
Due to the recent growth in lab-grown diamonds they have varied grading standards, confusing the market
The WISE Story
Written In Stone Eternally (WISE) was created by parent company Nivoda, the world’s largest diamond and gemstone marketplace and retail platform, to give jewelers more transparency and detail to their customers.
Nivoda is creating WISE in partnership with a group of top gemologists and jewelers to ensure that WISE maintains Nivoda’s strict standards of objectivity, transparency, and quality.
WHY CHOOSE WISE CERTIFIED LAB-GROWN DIAMONDS?
Your customers deserve brilliance
More transparency
The WISE certification provides an unparalleled view into the entire journey of the lab-grown diamond, including source of origin all the way to your store.
Higher standards
WISE very strictly adheres to the 4 Cs and even provides your customers more information about a lab-grown diamond
Dynamic customer experience
Match your selling experience to your customers’ expectations with a multimedia digital experience, a tangible wallet sized card, and more.
A new benchmark for lab diamonds
As lab-grown diamonds grow in size and popularity, customers want to know that they are getting the best quality stone.
Maximum security
No more flimsy folded up certifications stuffed into a safe. Your customer’s WISE certified ‘credit card’ provides an NFC chip identifier for maximum security.
Your Journey with WISE
Select a WISE Certified Lab-Grown Diamond
from Nivoda’s extensive inventory
Have Confidence
that the stone is certified
with the highest standards
Receive WISE Package
with the physical certifications for your store
Delight Your Customer
with the most transparency,
highest standard, & best experience
Customer Verifies Report
right here on the WISE website
Customer is Loyal for Life
and you gain a repeat customer
Already have a WISE-certified lab-grown diamond?
Enter your certificate ID to instantly access your diamond’s grading details, track its history, and confirm its authenticity.
Written In Stone, Eternally
Build the future of
lab diamond grading
with us
The world’s first lab diamond certification
built for the modern jewelry industry
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